Concern for Inclusion or a Marketing Ploy

 In discussions about professional products and services, there often is vehement shaming of any opinion that seems to require the user to up his ante and try to learn, understand and perceive something which he currently doesn't. Accessibility, inclusion and customer focus are used as weapons to counter any demand on the cunsumer's skilling up. We see ourselves falling for this ploy pretty quickly. To do so is very easy, convenient and most importantly safe (because talking about accessibility, inclusion and customer focus is socially acceptable behaviour). However, one must also be mindful when the concern is genuine and when it's driven by the deeper desire to keep people in the shackles of stupidity. If your business and your profits, and your personal wealth, depends on your customers' weakness, you have no right to banter about you concern for their limitation. You basically are interested in perpetuating the power you hold on them by keeping them stupid and unskilled so that you can keep using these to increase your own wealth.

I hope consumers of any product and service are mindful of this phenomenon. Beware! When the seller is talking about accessibility, inclusion and customer focus, it may be motivated by a pure selfish concern: to perpetuate their market by deepening your dependence on their offering.

Example:

MOOCs have been selling the idea hard that human attention span is 7 minutes or something, and that any form that puts a demand on the learner's attention for anything more is, by definition, not going to work. This is probably true for a lowest common denominator of learner population but is untrue in general. However, this aggressive repetition has ridded many of our learners from the little guilt for their waning attention. As a result, now, many of them don't even try to pay attention for anything longer than a few minutes thinking it's natural and conveniently pass on the blame of their wavering attention to the unengaging (read unentertaining) performance of the instructor or the inappropriate nature of the longer format of classroom lectures.

I don't want to dismiss the success of MOOCs as a purely evil thing. But a good portion of it can be attributed to the above idea which has been sold really hard by using the lip-service of influential pedagogues.

An unfortunate collateral damage of this phenomenon is the ability of the students to hold their attention for a longer time, a mental ability of great importance in a wide range of situations (e.g. engaging deep conversations, profound literature, classical music) where paying attention and patience leads to a growth, fulfilment and enjoyment unmatchable through instant gratification.